In China, virtual reality rhymes with real ambitions

Virtual Reality

Despite the promising prospects, the major players in the sector like Tencent are reluctant to embark on what remains for the time being a niche market.

Tencent, like the other giants of the web Alibaba and Baidu, prefers, according to the experts, to invest in the application of virtual reality to e-commerce, which allows a customer to simulate fitting a product before buying it. line.

These groups are also eyeing entertainment content in virtual reality – to give the impression of attending a concert just by wearing glasses.

For their part, local authorities are promoting new uses for these burgeoning technologies: a number of cities in China are actively supporting incubators in this field and integrating virtual reality into their research and education programs.

Seekers VR, which has a franchise network of 200 arcades in more than 70 cities in China, is working with the city of Wenzhou (east) to create an institution where students will be trained in virtual reality, while integrating this technology into their courses.

“This market is still immature, there is not yet a dominant player.We will offer more and more opportunities,” promises the CEO of the company, Belle Chen.

In the coming years, virtual reality could benefit fully from the expected deployment of 5G, the ultra-fast fifth generation of mobile internet that has revolutionized communications – but also sectors such as education, abounds Chen Wei, manager. of the Shanghai arcade hall.

For him, virtual reality is the most effective and least expensive way to train. “We are still explaining what it is, but one day, it will explode.”

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