Tired of being an admin instead of a businessman?
A pay-per-head service automates the operational chaos, letting you scale.
To change your model, find out how pay-per-head works and get started today.
What is Pay-Per-Head?
Pay-per-head provides the software and backend for your bookmaking operation. You pay a fee for each player, and they give you a ready-made and branded sportsbook. You focus on your players and revenue, while they handle the technical side and risk.
The Fundamental Shift: From Operator to Owner
The PPH model transforms your role. You move from managing every bet to owning the whole business. It gives you professional-grade tools that do the heavy lifting, so you can focus on being the executive, not the accountant.
How the Pay-Per-Head Model Works in Practice
The system is turnkey, meaning a smooth and ready-to-go experience for the bookie and their players from the very first day.
The Setup and Player Onboarding
Here’s how it works:
- You get a custom website for your players.
- They log in with their own accounts.
- You manage their credit and rules from your secure dashboard.
Daily Operations and Bet Management
After launch, the system runs itself:
- Your clients get access to a massive and pro-level sportsbook.
- All the line updates and math happen behind the scenes.
- You just watch the real-time reports and manage your business.
The Financial Mechanics: Fees and Payouts
How PPH works financially:
- Weekly fee per active player.
- You collect and pay out all money yourself.
- The provider’s role is tech-only, giving you the tools to manage it.
The Tangible Benefits of Moving to a PPH System
Adopting this model tackles the main frustrations of a manual book, delivering clear advantages right away and down the road.
Operational Efficiency and Error Reduction
Automation provides peace of mind and gives you your time back:
- It removes the risk of errors from manual score-checking and calculations.
- A self-service platform for players drastically cuts down on calls and texts.
- You have access to precise and up-to-the-minute reports for total financial control.
Professional Presentation and Competitive Edge
A professional site changes the game for your players:
- Creates a trustworthy and major-league look.
- Offers endless options to keep them on your site.
- Allows you to focus on relationships and client service.
Scalability and Business Growth
This system scales with your ambition:
- Works flawlessly whether you have a dozen players or a thousand.
- Lets you focus on growth and customer service.
- Makes budgeting easy with a clear per-player fee.
Key Features to Expect from a Quality PPH Provider
Not all services are created equal. A reputable PPH partner should offer a comprehensive suite of tools.
A Fully-Featured Player Website
Players get a modern and mobile-friendly site with a full sportsbook, and usually casino games and horse racing too.
A Powerful Agent Management Dashboard
Your dashboard is where you run the business. It must show live performance data, provide tools to manage player accounts on the fly, and keep a perfect, auditable record of all activity.
Reliable Support and Infrastructure
The platform must be rock-solid, especially on big game days. You also need reliable support for yourself, and top-level security to protect your data.
Making the Transition: Steps to Get Started
Moving to a PPH model is a strategic decision that requires some initial effort for long-term gain.
Research and Select a Reputable Provider
Before choosing, compare providers carefully. Look at their features, costs, and reputation. Most importantly, ask for a live demo to test the site and your dashboard yourself.
Plan the Player Migration
Manage the transition carefully:
- Announce the upgrade and its benefits to your players ahead of time.
- Be ready to guide them through their first login.
- Test the system with a few trusted clients before going all in.
Utilize Support and Optimize
Partner with support to ensure a smooth start. With the platform running, use the clear data and reclaimed hours to study your book and make smarter business moves.
The Path to a Modernized Bookmaking Business
Think of pay-per-head as your business operating system. It provides the framework to be professional, scalable, and in control. It is the logical next step for any serious bookie.
To learn about making the shift, you can find out how pay-per-head works and get started today with a partner like Pay Per Head.
