The best white-label marketing platforms stand out not only with their extensive services but also their attitude towards clients and the customization opportunities they offer. By collaborating with AdTech specialists, you can launch an ad platform tailored to your unique needs.
When you rely on white-label ad solutions, you significantly reduce the time invested and development costs spent. This applies to both publishers and advertisers.
To narrow down the list of reliable AdTech providers, we used these top criteria:
- Full list of development services
- Presence of privacy and customization tools
- Industry success and recognition
- Selection of core services (DSPs, SSP, ad servers, etc.)
- Satisfaction of clients
Choosing the right partner can be challenging, so let’s take a look at some of the providers you can trust.
Attekmi
Founded: 2018
Headquarters: Tallinn, Estonia
In your search for a reputable white label-advertising company, it’s a good idea to have Attekmi on your mind. This company, working with agencies and publishers alike, puts return on investment at the forefront of cooperation. Personalization and customization are at the core of Attekmi’s approach to developing AdTech solutions. A company crafts demand-side platforms and supply-side platforms of varied complexity. Another option is a data-management platform, which the Attekmi team’s skilled specialists can fully tailor to meet your specific needs.
The services to take advantage of include the following:
- Several ad exchange platform options (Basic, Plus, and Enterprise)
- White-label ad exchange with an adaptable user interface
- White-label ad server tailored to the client’s needs
- Extensive support for ad formats (native, audio, video, CTV, banners)
- Tools for effective prevention of advertising fraud
- Ad Ops training
- Tools for advanced reporting and analytics
As a full-stack ad company, Attekmi collaborates with customers across various industries. Since 2018, the platform’s team has worked on projects for over 150 companies, helping them reach their revenue goals. Among the clients, Attekmi lists Roqoon Media, StreamKey, and many others.
Adsterra
Founded: 2013
Headquarters: Limassol, Cyprus
As for another one of the top white-label advertising companies, you shouldn’t miss out on Adsterra. This prominent ad agency offers clients self-serve opportunities and is a good option for both advertisers and publishers.
When it comes to the prominent features and services, Adsterra provides the following:
- Coverage of popular advertising formats (native, interstitial, popunder, banner)
- Social bar ads
- Performance reporting in real-time
- AI-based traffic quality filtering system
- Anti-fraud solutions
- White-label dashboards for publishers
- A list of pricing models to choose from
- RTB campaign options
Adsterra collaborates with companies in a wide range of industries, including e-commerce, gaming, and finance. The platform is renowned for its responsive customer support and provides comprehensive consulting on setting up campaigns, ensuring that traffic is effectively monetized.
Publift
Founded: 2015
Headquarters: Dublin, Ireland
Publift is commonly listed among the best programmatic advertising companies. This AdTech agency, based in Ireland, focuses on offering publishers a selection of ad formats and monetization features. The company boasts a comprehensive list of successful projects, as evident from its detailed case studies.
The main services that Publift provides are:
- A variety of safety and fraud protection tools
- Numerous ad formats supported (web interstitial, in-content, banner, miniscroller, interscroller, video, and sticky)
- Automated reporting
- Full suite of ad optimization features
- Header bidding
- Consulting on strategy development
- Analytics in real-time
The company is currently a Google Certified Publishing Partner and has worked with over 1,000 clients over the past decade, including Reader’s Digest and ShopGoodwill.
AdForm
Founded: 2002
Headquarters: Copenhagen, Denmark
AdForm is a white-label advertising agency with rich experience in providing advanced ad solutions to clients worldwide. The company allows customers to integrate a demand-side platform or a supply-side platform, depending on their needs. With a team of over 900 employees and offices in several countries, AdForm has the capacity to undertake extensive projects.
The key services that clients can access include:
- DSP and SSP platforms for buying programmatic ads
- Extensive data management platform
- Support for various ad formats
- A range of media-buying tools
- Ad server with extensive DCO capabilities
Customers in finance, hospitality, e-commerce, and media are the regulars that turn to Adform. Some of the names you may recognize include Fairmont and IKEA.
Equativ
Founded: 2001 (under Smart AdServer)
Headquarters: Paris, France
Equative concludes our list of the top 5 programmatic advertising platforms. The provider actively works with publishers and advertisers seeking to bring their advertising efforts to another level. The company has been in operation for over twenty years and currently employs more than 800 staff members as of 2025.
The core services delivered by Equativ include such:
- DSP and SSP platforms
- Ad server for effectively managing campaigns
- Server-side ad insertion
- Cookieless ID support and various privacy tools
- Transparent reporting and analytics tools
- Campaign curation tools
Equativ is a reliable provider for publishers, agencies, and broadcasters, regardless of the location. Some of the clients that chose this company include Politico and Dr. Oetker.
Final Thoughts
White-label advertising providers completely changed the way digital advertising is managed and approached. Offering extensive customization opportunities and AdTech tools to businesses, these companies enable others to benefit from advanced ad solutions without having to develop them in-house.
Each of the listed top white-label marketing platforms offers sufficient flexibility so you can decide how to work with them. If you are unsure about which specific services your company requires, you can always consult our customer support.
